Why Your Website Isn’t Generating Leads (and the 7 Things to Fix Today)
Why Your Website Isn’t Generating Leads (and the 7 Things to Fix Today) Your website looks fine. Maybe even great. But the phone isn’t ringing and the contact form sits empty. You’re not alone. According to WordStream’s analysis of thousands of landing pages, the median conversion rate across industries is just 2.35%, with the top […]
Facebook Ads for Dentists: How to Get New Patient Leads for Under $50
Facebook Ads for Dentists: How to Get New Patient Leads for Under $50 The average dental practice spends between $2,000 and $5,000 per month on digital advertising (American Dental Association Health Policy Institute, 2025). But most dentists have no idea which channels actually bring in patients. Here’s what we’ve found working with dental practices: Facebook […]
Google Business Profile Optimization: The Most Important Thing for Local Service Businesses
Google Business Profile Optimization: The Most Important Thing for Local Service Businesses Here’s something that still surprises me. Most local service businesses spend thousands on ads, website redesigns, and social media. Yet they ignore the single listing that shows up before anything else in Google search results: their Google Business Profile. GBP signals account for […]
SEO vs PPC: Which Should a Service Business Invest in First?
SEO vs PPC: Which Should a Service Business Invest in First? If you run a plumbing company, HVAC shop, or dental practice, you’ve probably asked yourself this question at least once. Organic search drives 53% of all website traffic, according to BrightEdge (2025). Meanwhile, Google Ads sit at the top of the results page, grabbing […]
How Much Should a Small Business Spend on Marketing? (The 2026 Budget Guide)
How Much Should a Small Business Spend on Marketing? (The 2026 Budget Guide) Most small business owners guess when it comes to their marketing budget. Some spend too little and wonder why the phone doesn’t ring. Others throw money at every channel and can’t tell what’s working. The U.S. Small Business Administration recommends spending 7-8% […]
SEO for Plumbers: How to Rank #1 in Your City and Get More Calls
SEO for Plumbers: How to Rank #1 in Your City and Get More Calls Here’s a number that should get your attention: 673,000 people in the U.S. search “plumbers near me” every single month (Comrade Web, 2026). And 76% of them don’t have a specific plumber in mind when they start looking (Amra & Elma, […]